As pioneers of natural personal care, the JASON brand is all about wellness as second nature for the entire family. They create safe and gentle products for families that value wellness and like to take the path less traveled. They stay true to their roots, appreciate the small things, and love a good adventure.
We created content with a focus on natural ingredients executed in a fun way to bring life to their social feed. Natural surfaces, bright colours, and relevant lifestyle scenes helped JASON to reach their consumers in a more engaging and relevant way than ever before. This refresh of social content has resulted in a steady increase of engagement and followers on their social channels.
Working with three different natural/organic personal care brands, the challenge was to develop a distinct visual style that is true to each brand’s identity, while elevating and modernizing the visual aesthetic. Following a detailed strategy for each brand, we created relevant content from start to finish: concepts, sketches, prop & set design, photography, lighting, editing, etc. In establishing a fresh modern look & feel for each brand we helped to build up each brand persona within the social media sphere.
Collaborators: Emily Lockhart, Stacie Campbell, Sylwia Michalska
