Katrina Pacheco

JASON Product Launch Social Campaign

We created a short social content series to introduce a new line of products: Simply Coconut Toothpaste & Mouth Rinse.

Utilizing real coconuts was a must for this one as showing the texture of the REAL ingredients is essential to the brand.

I created the painted wooden backgrounds for each product shot, which helped to create a consistent visual story. We also made an animated gif to show the family of products together with an element of playfulness.

Collaborators: Emily Lockhart, Stacie Campbell, Sylwia Michalska