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Drink Dry is the first non-alcoholic drinks marketplace in the UAE, headquartered in Dubai.
The task was to create short video ads for social that position Drink Dry as a premium brand offering an elevated drinking experience, specifically targeting the Middle Eastern market. These ads were executed in 2 different sizes and 2 different languages - English and Arabic.
I sourced high quality stock videos for the background, created a consistent typographic treatment for the headlines, and infused some botanical graphics.
Collaborator: Filip Harford