Celestial Seasonings struggled with decreased sales after changing their packaging so much that consumers didn’t recognize the product on store shelves. Our challenge was to help them bounce back and re-connect with their customers. We utilized the vintage illustrations from their old packaging to tie into their new look.
The photography was shot specifically for social content and focused on the peacefulness tea can bring, in a few different lifestyle scenes. Highlighting the steam coming from the hot tea helped to bring these moments to life and enhance the aesthetic of their social feed.
We developed social ads that would display as a carousel on Facebook & Instagram. We carried the new design direction over to their website, with some refreshed webpage designs, one example shown below. We also carried over the design direction to email communications.
Collaborator: Emily Lockhart
