The founders of Clover Botanicals came to us with their visual branding and guidelines already established (credit: Whitman Emorson*). They were looking first for help with further brand development including a category + competitive review, identifying their target audience, and brand positioning + strategy.
In collaboration with Kendra Nicholson (Strategist + Copywriter) we helped Clover to get clear on marketing their modern organic health brand. After that initial ground work, we helped them further with several elements of their marketing including:
Art direction, graphic design, packaging development, updated logo, additional ingredient illustrations and colour palette, product re-naming, writing for product descriptions, tagline development, product + lifestyle photography, website design + development, blog content, and social strategy + content design.
Collaborator: Kendra Nicholson
*The following was beautifully created by the team at Whitman Emorson: Clover wordmark logo, 6 main blend ingredient illustrations, primary colour palette, packaging design direction, and brand guidelines.
