The Avalon Organics brand is based on the belief that all beauty begins with the earth; Deep rooted beauty through the wisdom of nature. Their products appeal to modern holistic women who aspire to live a lifestyle of health and sustainability. They believe that beauty comes from what they put on their body as much as what they put in their body.
The content we created is clean and minimal with a strong connection to nature, featuring fresh botanicals and building on the modern natural lifestyle.
Working with three different natural/organic personal care brands, the challenge was to develop a distinct visual style that is true to each brand’s identity, while elevating and modernizing the visual aesthetic. Following a detailed strategy for each brand, we created relevant content from start to finish: concepts, sketches, prop & set design, photography, lighting, editing, etc. In establishing a fresh modern look & feel for each brand we helped to build up each brand persona within the social media sphere.
Collaborators: Emily Lockhart, Stacie Campbell, Sylwia Michalska
