This social media campaign was created with a focus on sun care and the chance to win a trip to San Diego along with a selection of Alba Botanica products. We came up with the concept, made some sketches, created the set design, and shot the photos.
We made an animated gif to launch the contest, and we were really happy with how it turned out. This campaign helped to generate a lot of new followers and had a reach that surpassed our expectations.
The other photos were posted after the initial launch to encourage contest entries. These top-down shots are a continuation of the gif, depicting each coloured suitcase as if it has been unpacked, while following the same visual aesthetic.
Collaborators: Emily Lockhart, Stacie Campbell, Sylwia Michalska
