Katrina Pacheco
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David Kraft Brand Identity & Website Design

I helped David develop his personal branding after graduating and starting a new career in psychotherapy.

We started by establishing his needs and goals. I then put together a mood board with visual references that embodied the look & feel we were after. From there, I developed a few logo options to choose from and we worked collaboratively, making adjustments as needed.

Once we landed on a logo design & colour palette, I created the remaining brand assets including brand graphics and service icons, brand identity guide, business card, and website design.