The Alba Botanica brand is fun, playful, and vibrant. Their mantra is "Do Beautiful” - for your body, for the animals, and for the planet. Their consumers are fun-loving young ladies who love animals and are passionate about the environment. They practice self-love regularly and know how to have a good time while respecting all things natural. To them, each day is a new adventure.
The content we created is inspired by nature with trendy tropical vibes and bright bursts of colour. A playful and bold tone of voice complements the look and feel in a way that is truly Alba Botanica. Since revamping their social content in 2017, there has been a steady uptick in followers and engagement.
Working with three different natural/organic personal care brands, our challenge was to develop a distinct visual style that is true to each brand’s identity, while elevating and modernizing the visual aesthetic. Following a detailed strategy for each brand, we created relevant content from start to finish: concepts, sketches, prop & set design, photography, lighting, editing, etc. In establishing a fresh modern look & feel for each brand we helped to build up each brand persona within the social media sphere.
Collaborators: Emily Lockhart, Stacie Campbell, Sylwia Michalska
