about me
Hello! I’m Katrina, an Art Director / Graphic Designer with 10+ years experience helping brands bring their story to life. Driven by my curiosity, I am a lifelong learner with a passion for exploring many interests. I enjoy the process of discovery and I utilize this strength in my work with clients from various industries. Based in Toronto, I specialize in branding / visual identity design, art direction, and graphic design.
After graduating from OCAD University in Toronto with a Bachelor of Design, my career began as an Art Director in the advertising industry. I’ve worked with large agencies, boutique start-ups, and as a freelancer. I’ve developed and honed my skills in visual design, working on a vast range of different media. I enjoy collaborating to solve problems creatively, and I value a strong strategy at the base of the work I do.
services
• Art Direction
• Graphic Design
• Branding / Visual Identity / Logo Design
• Brand Guidelines Development
• Website Design (with CMS / no coding)
• Social Content Strategy + Creation
• Social Advertising
• Photography + Retouching
• Packaging Design
• Infographics + Icon Design
• Illustration
If you'd like to work with me, please reach out using my contact form. Thanks for visiting!
recommendations
“I had the pleasure of collaborating with an exceptional graphic designer, Katrina Pacheco, for the creation of my personal branding logo and website as a psychodynamic psychotherapist. From the outset, the process was remarkably intuitive and interactive, fostering an environment where I truly felt seen and heard. She skillfully translated the nuances of my personality and therapeutic approach into a visually compelling brand. The logo and website not only captured my own essence but, more importantly, effectively conveyed my identity as a psychotherapist. It was a seamless and deeply personalized experience, and I wholeheartedly recommend this designer for their ability to translate the intricacies of one's profession into a visually engaging and authentic representation.”
- David Kraft
Registered Psychotherapist
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“Katrina was a consummate professional and a real pleasure to work with. She was able to enthusiastically engage on some pretty niche subject matter and came up with some incredibly striking designs that worked on many levels. I would recommend Katrina in a heartbeat and would gladly collaborate with her again. She has a gift for finding the remarkable in the mundane and really listening to understand your needs as a client.”
- Alanna Clancy
Isherwood Geostructural Engineers
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“Dedicated is how I would describe Katrina. She is dedicated to her craft and is an Art Director that enjoys doing things the right way. At Wooden Hill she has been dedicated to growing our agency and does so with a grace and humour that makes her a joy to work with.”
- Craig Markou
Executive Creative Director
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“Katrina is an extremely talented designer. She is able balance an eye for aesthetics and functionality in her designs. Besides her talent and skills as a designer, Katrina has also established herself as a strong leader across our agency, not just within the experience design domain. She's made herself invaluable to individual projects, account relationships, and over-all strategies from conceptualization to execution.”
- Chris Worthington
Managing Director Marketing + eCommerce
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“Whenever I need to teach someone something, I think of Katrina and how she taught me in my first days as a digital designer a few years ago. She is amazingly dedicated, thorough and patient. She expects a very high standard but is extremely generous with her time and energy to help everyone get there. She is a great inspirational presence on the team, no ego and always thinking of ways to inspire! Katrina also goes above and beyond to acknowledge the contributions of the team, which I found encouraging as a new designer.
In addition to her mentoring skills, Katrina is an incredibly creative, precise and talented art director. I've never encountered someone with such an ability to visualize and sketch solutions, then carefully and thoughtfully work them into a final product. She made so many beautiful props by hand in the time we worked together on photo and video shoots, never shying away from an opportunity to literally build something beautiful. Katrina is such a special person within the industry, and I hope to one day work with her again!”
Emily Lockhart
Photographer + Senior UX Designer
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“I engaged Katrina's services for the design of a logo and brand identity for my business. Her creative briefing process was thorough and the design options she presented were all on mark. I am totally thrilled with the results!
Working with Katrina was effortless. She has the business savvy to quickly grasp concepts and turn out exceptional visuals with little revision required. To top it off, all work was completed within the committed deadlines. I can't say enough about the quality, the attention to detail and the effectiveness of her work.
Katrina's professionalism and skills are exceptional. I give Katrina my highest recommendation.”
Sacha Mullen
CanOne Immigration Consulting Services
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“We were looking for a talented artist to make our patio mural come alive and we're so happy that we found Katrina!
Katrina is a talented and creative artist that understood exactly what we had in mind - she really captured the essence of our bakery. Besides her original ideas and style, what really made a difference was her execution and her personality.
She has a lot of attention to detail so our mural was beautifully executed in a professional way. Her knowledge and curiosity made her overcome the challenges that the actual wall presented (it's not easy to paint on a brick wall outside)!
She is a joy to work with, always smiling and truly happy with the project!
Her design and final work is not only a mural in our store's patio, but it's now part of our brand's identity. We are looking forward to future projects with her! We highly recommend her to paint your mural or any design work you need.”
Juliana + Thiago Ramalho
Owners, Bloomers Toronto
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“As new business owners, it is important to have good people join you on your journey. My sister and I would like to say that it is an honour and privilege to work with Katrina Pacheco.
As an Art Director and Graphic Designer, her knowledge, talents and skills reflect in all her creative work. Katrina is very dedicated to her craft and the results speak for themselves, she is brilliant!
Katrina has been the key to our success, and we are grateful and appreciative! She has helped create and build our successful brand on what best suits our needs. She thinks logically always keeping our best interests in mind and offers great insight. Her attention to detail is impeccable!
Katrina never misses an opportunity for improvement and always thinks ahead which leaves us with a great sense of security. She has taken a lot of her time and effort to offer us the highest quality of all the work we need completed.
Katrina has gone above and beyond what we expected. She is genuine and sincere and an absolute pleasure to work with. We continue to look forward to working with Katrina and highly refer her to anyone who is looking to work with a true professional.”
Michelle Castro & Brigitta Pacheco
Motivational Speakers + Founders of The Happy Class
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“I am more than happy with my book that Katrina Pacheco designed. She was a delight to work with, from accepting my corrections with aplomb, to suggesting her own creative ideas. One of the reasons I chose to work with her was because I saw from her previous work that she is up-to-the-minute, and my book looks hip and relevant to today’s marketplace. The 5-star reviews are pouring in all pointing out how beautiful the book is, the colors, the reader-friendly layout. Highest recommendation!”
Catherine Auman
LFMT, Spiritual Psychologist, Director of Transpersonal Counseling Center