Katrina Pacheco // Freelance Art Director / Graphic Designer
Katrina Pacheco
lavender.jpg

Avalon Organics Botanical Content Series

We wanted to create an ongoing social content series that was heavily grounded in the brand, to connect visually with fans and also maintain consistency within the feed. 

I created the Avalon Organics Ingredient Series which highlights key natural ingredients used in their products with a nod to vintage botanical illustrations. Sketches are overlaid with botanical renderings taken straight from the product packaging. This elevation of brand aesthetic through social content has strengthened their following and increased overall engagement.

AO-ing-series-grid.jpg
lavender.jpg
Aloe.jpg
chamomile.jpg
AO_Ingredient_Series-Orange.jpg
rosehip.jpg
cucumber.jpg
teatree.jpg
peppermint.jpg
arganoil.jpg
lemon.jpg
rosemary.jpg
vanilla.jpg
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AO-ing-series-grid.jpg
lavender.jpg
Aloe.jpg
chamomile.jpg
AO_Ingredient_Series-Orange.jpg
rosehip.jpg
cucumber.jpg
teatree.jpg
peppermint.jpg
arganoil.jpg
lemon.jpg
rosemary.jpg
vanilla.jpg