Ryan Alexander is a Toronto based fashion designer. In 2017, Ryan needed a look book designed for his Fatalism collection. I designed and produced both a digital and printed look book. Also shown here is a poster including all the original drawings, and some promo postcards.
Fatalism 2016 Photography: Richard Dubois
I designed a website for Ryan to establish a digital presence, showcase his collections, and promote his brand services.
In 2016, Ryan needed help creating a branded press kit for his spring/summer collection. Together we selected photographs to be printed and featured up front, to set the visual tone of the collection.
I designed and hand-crafted the folder out of high quality card stock. His brand colours are simply black, grey and white - allowing the colours of the fabric to take center stage, and his branding to remain simple and refined.
There are slits in the bottom left pocket to attach a business card. A small folded card is also tucked into the left pocket calling attention to the social media information.
Branded stickers and fashion hang tags were also created to carry the branding consistently across all facets of the collection.
SS 2015 Photography: Tina Picard
Original Logo Design: Joelle Wall & Ryan Alexander
